Shawn-Laree O'Neil

Consultant in Chicago, Illinois

Shawn-Laree O'Neil

Consultant in Chicago, Illinois

Strategic thinker. Creative do-er. Creatrix in multiple mediums.

I'm a strategic, results-driven communications professional with a proven track record of engaging diverse audiences, translating complex concepts into compelling narratives, and building long-term relationships with clients, colleagues, business partners, and media stakeholders.

I believe storytelling is a powerful catalyst for change—it shapes perception, drives decisions, and influences outcomes. By crafting and executing impactful communication strategies, I help brands distinguish themselves in competitive markets. Whether partnering with nimble startups or global enterprises, I elevate brand presence, align messaging with business goals, and deliver measurable results. My work spans content development, media relations, crisis communications, international events, and high-profile campaigns—always with a focus on helping others succeed.

Core competencies

  • Communications and marketing strategy
  • Public and media relations
  • Brand storytelling and content development
  • Strategic planning and campaign execution
  • Crisis Communications and issues management
  • Internal communications and employee engagement
  • Marketing partnerships and event promotion
  • Social media strategy
  • Writing, editing and speechwriting
  • Research and insights
  • Project and stakeholder management

Selected clients

American Century Investments, American Dairy Science Association, Assistive Technology Industry Association, Clark Consulting, Claymore Securities, Ferguson Partners, Homethrive, Hostmark Hospitality, Hotel Inter-Continental Chicago, Howard University, Jones Lang LaSalle, Kartemquin Films, Komatsu, MedSpeed, New York Times Wirecutter, Pearl Meyer, Pharos Innovations, Sandata Technologies, Senior Lifestyle Corporation, Shinola, and Zurich Life.

Other

I write and edit books, including two recent titles about street art and a forthcoming book about two of the original graffiti artists in NYC from the 1960s. I also publish my art criticism in a newsletter on Substack: https://www.sldxo.life/.

I’ve been a volunteer, board member, and fundraiser for a number of nonprofits and political candidates, including a term as president of the Heartland Alliance Women's Board.

  • Work
    • Strategic marketing, communications, PR
  • Education
    • Trinity College, Hartford CT